Boost Your Online Presence: Four Essential Marketing Fixes for Small Businesses
- Collabtactics Team
- May 5
- 3 min read
Updated: 18 hours ago
1. Focus on the Right Platform to Boost Customer Visibility
Problem: Too many small business owners try to be everywhere at once—and end up being effective nowhere.
Why It Matters: Not every platform is created equal. Your audience might live on Instagram, but you’re spending all your energy on Facebook. Knowing where your audience hangs out is the first step to achieving real visibility.
Quick Fix: Choose One Platform and Go All-In
Platform | Best For | Examples of Businesses |
Visual branding, community | Fitness coaches, boutiques, restaurants | |
Local audiences, groups | Plumbers, home services, wellness centers | |
B2B, professional services | Consultants, accountants, coaches |
Action Steps:
Pick one platform based on where your customers are most active.
Clean up your bio and update your link.
Commit to showing up consistently for the next 30 days.
Pro Tip:
Check your website or email analytics to see which platform is already sending you traffic.
2. Optimize Your Social Media Bio to Attract New Clients
Problem: Your bio may be clever, but it’s often unclear.
Why It Matters: When someone lands on your profile, you have just a few seconds to convince them to stick around. If they’re confused, they’ll leave without engaging.
Quick Fix: Prioritize Clarity Over Cleverness
Use this template:
"Helping [WHO] get [RESULT] through [SERVICE]."
Examples:
Helping new moms get fit from home through personalized coaching.
Helping local businesses get more reviews with simple automation.
Good Bio | Bad Bio |
Action Steps:
Rewrite your bio using the template above.
Ensure it clearly explains what you do and who you help.
Pro Tip:
Include a call-to-action, like “DM me to get started” or “Click below to book a free consult.”
3. Write Like a Human to Build Connection
Problem: Your content often sounds too much like a corporate press release.
Why It Matters: People buy from those they trust. Trust comes from a real, human connection. If your captions feel robotic, you miss the chance to build valuable relationships.
Quick Fix: Drop the Jargon and Speak Naturally
Robotic | Human |
Our proprietary solutions leverage data-driven strategies | Here’s a quick trick that helped my last client double her sales |
Action Steps:
Review your last social media post.
Ask yourself: “Would I say this to a friend?”
Rewrite it in your own voice.
Tips for Sounding More Human:
Use contractions (e.g., you’re vs. you are).
Ask questions and encourage interaction.
Share short stories or examples to resonate with your audience.
Pro Tip:
Read your caption out loud. If it feels awkward, rewrite it.
4. Solve Real Problems Before You Sell
Problem: You often focus on promoting your offer to get new clients—but usually neglect to educate or help them first.
Why It Matters: People need to trust you before they buy. Demonstrating that you understand their problems—and offering solutions—builds that trust faster than any discount ever could.
Quick Fix: Provide Value Before the Pitch
Types of Problem-Solving Content to Post:
Answer frequently asked questions.
Share a simple 3-step tip or checklist.
Tell a story about how you helped a client solve an issue.
Content Idea | Caption Starter |
FAQ | "One question I get all the time is…" |
How-To | "If you’re struggling with ___, try this..." |
Customer Story | "Last week, I helped a client who was dealing with..." |
Action Steps:
Consider one common question you hear from clients.
Create a post or a short video answering it.
End with: “Was this helpful?” to encourage engagement.
Pro Tip:
Bookmark these helpful posts in your browser for easy access.
By focusing on clarity, connection, and consistency, you can stop shouting into the void. Start showing up in a way that truly gets results.
Which one of these strategies will you implement today? If you have questions, contact us today!
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